As a Creative Director, I see my role as one of service. I help shape the story our work tells, create clarity around what matters most, and support teams as they bring ambitious ideas to life. I believe the strongest experiences emerge when creative vision is grounded in deep understanding of people, context, and purpose.

My work is rooted in a user-centered approach. By learning directly from users and stakeholders, we uncover unmet needs and opportunities that lead to experiences that feel intuitive, meaningful, and often surprising. I deeply value co-creation, not only as a design method, but also as a way to build trust. When clients and partners are actively involved in shaping the work, the result is better outcomes and a shared sense of ownership and pride.

I advanced quickly in my career because leaders trusted me with responsibility early on. I carry that lesson forward by creating environments where designers feel supported, challenged, and safe to grow and thrive. I act as a safety net for my teams, encouraging experimentation and learning while holding a high bar for quality and accountability. Mentorship is not limited to design craft alone. I invest in helping people grow as presenters, leaders, collaborators, and whole humans, supporting both professional goals and personal passions.

I believe design is a powerful tool, and with that power comes responsibility. I am committed to using design as a force for good, with care for the environment, equity across race and gender, and the future of the design community. This commitment has led me to volunteer and contribute to organizations locally and globally, including DIFFA, Canstruction, SEGD, ISA, the Chicago High School for the Arts, Marwen, Young Women’s Leadership Charter School, CivicLAB, Chicago Civic Hack Nights, Pumping Station One, and Lost Arts.

At its best, design brings people together, sparks curiosity, and leaves things better than we found them. That is the standard I hold myself and my work to every day.